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商学院学术论坛:Small Lending Big:Strategic Dual-channel Pricing Games in Online Supply Chain Finance
发布日期 :2019-05-14浏览次数 :

讲座题目:Small Lending Big:Strategic Dual-channel Pricing Games in Online Supply Chain Finance

                

讲座时间:2019年5月15日(星期三)中午13:00-14:00

              

讲座地点:主教615会议室

               

演讲人:柳阳

              

摘要:Small and medium-sizedenterprises (SMEs) often face obstacles in obtaining sufficient capital fortheir production and operations processes. Armed with their channel advantagesand big data resources concerning suppliers’ sales, inventory, and credits,e-commerce platforms (henceforth, e-retailers) can offer online distributionchannels and online finance service for SMEs to enrich their distribution andfinancing channels. This study explores the dual-channel structure and pricingstrategy in e-retailer finance. We examine the equilibrium price and theassociated optimal quantity and profits in dual channels when supplier may facecapital constraints and compete with e-retailer horizontally or vertically. Wefind that providing e-retailer finance to capital-constrained supplier is avalue-added service for e-retailer and that the increased profits generated frome-retailer finance offering can offset the lowered revenue in onlinedistribution channels. E-retailer finance can increase market share, which alsobenefits the supplier. Participating in vertical competition through announcingpricing decisions earlier than does the supplier can help the e-retailer seizethe first-mover advantage. Further, we examine the impact of various financing,operational, and consumer-related factors on pricing and channel structure.This study presents the win-win situation brought by e-retailer finance tosupply chain participants. It also provides guidelines for e-retailers andfinancing-constrained suppliers to utilize e-retailer finance to optimize theirdual-channel structure and to make optimal pricing decisions.

         

                                 

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